Audience Analysis Questions

AUDIENCE ANALYSIS QUESTIONS to find which topics and points of view will be most helpful to these listeners.

• What would you like people to walk away with when I am finished speaking?

• Who is going to be there? Technical people? A mixed group of Technical and non-technical? Potential customers?

• How many people will be there?

• Are participants familiar or unfamiliar with your product or service?

• What do they like about our product/service?

• Specifically, what is it they do not like? Find out now.

• How do you think I could be most valuable to the group?

• What are they most interested in hearing about?

• Is there something you would like me to tell your group?

• Will it be virtual? In-person?

•  On stage? Will they provide a small table for your laptop?

• If it is a large room, what is the layout of the tables/chairs? (You may be
  asked what you would prefer.)

• Will I be speaking at a conference table?  

• Do they expect PowerPoint or handouts?

• Who will be providing audio/visual (A/V) support? (name and contact
  information)

• What time am I scheduled to speak?

• How early may I get into the room?

• How I get into the building? Will they leave my name at security? Who should I call if I have difficulty getting in?

• Are there speakers before me? How many? What are their topics.

 AT THE END OF THE CALL ask for the names of two key people or participants.

• Example of this script: “You mentioned that there would be technical and non-technical participants (or experienced and inexperienced, or whatever the group mix). I would like to ask someone from each of those groups these same questions to make sure I give your people value on Wednesday.” 

• You will easily get other participant’s names and telephone numbers from your first contact person.